The Sandart story began in 2002 in a beautiful coastal town known as Wilderness, found along the Garden Route in South Africa. After taking part in a local craft market, Henry and Carolyn Joubert realised that kids’ activities were sorely lacking. In response to this obvious need, they started experimenting with sand in a small spare room at their home.

Undeterred by failure, they were eventually able to take a few sticky designs and some coloured sand back to the market. Their product was an instant hit and soon they had requests from vendors wanting to offer Sandart at other markets.

After endless tests and a fair amount of blood, sweat and tears they were able to produce higher quantities and excellent quality. They outgrew the spare room moving to a wooden shed in their backyard and eventually their own factory in George. Now, twenty years later, they employ eight full-time staff members and supply over 150 local and international distributors.

Sandart was acquired by Turrim in 2021, joining the TOWER and Kidico brands. Sandart has been developed for 20 years with proven success in providing high-quality creative craft products.